As the levels of competition rise and the fight for the dollar becomes harder, business owners must examine and evaluate the best ways to advertise their products and services. Advertising must not only be economically viable, it must get the best possible results.
Andrew Griffths, one of Australia’s leading small business writers aims to demystify advertising for the small business owner. Presented in easy to understand language and a user-friendly format, the book explains where and how to advertise a business for maximum effect.
Griffiths, a professional marketing consultant, presents information in a step-by-step manner which is easily accessible and guides the reader towards improving their business, of whatever size, with smart, effective and affordable advertsing.
An excellent resource for any business owner.
101 Ways to Advertise Your Business, by Andrew Griffiths
Allen & Unwin, 2004