Going Solo in Your Own Small Business, by John English

Do you dream of being your own boss? Of working at something you love, answering only to yourself? The dream of running a small business of their own is one thousands of Australian’s share, yet many lack the knowledge to make that dream a reality.

Going Solo in Your Own small Business, by John English, may be the book that brings you to make the leap from working for someone else to working for yourself in your own small business.

In this handy guide, English guides the reader through the process of deciding to go into a small business, to deciding what sort of business to set up, and through the many considerations and realities of the daily running of a solo business. There is advice on registering business names, gaining appropriate permits, utilising your own skills as well as those of others, paying taxes, managing money and much much more.

English presents his information in a manner so straightforward and practical it is akin to having a personal business advisor standing next to you. He continually challenges the readers to consider how his advice applies to their own situation.

John English has created and run several small businesses of his own. He is an associate Professor in the Faculty of Commerce at the University of Tasmania, a Certified Practising accountant and a business consultant. His previous books include How to Organise and Operate a Small Business in Australia and Australian Stockmarket Investor.

Going Solo in Your Own Business will help you turn your dream of independence into a reality.

Going Solo in Your Own Small Business
, by John English
Allen & Unwin, 2002

The Australian Guide to Online Business, by Tony Stevenson

If your business does not have an online presence, then you are probably missing out on a range of opportunities to promote your business and increase your sales. If your business does not yet have a website you may be concerned about how to go about setting it up, maintaining it and why you even need a website.

The Australian Guide to Online Business is a comprehensive guide to setting up a business website, by internet maestro, Tony Stevenson.

Stevenson begins by discussing the reasons for having a website – from making direct sales, to simply outlining services and directing customers to your brick and mortar premises. The different kinds of website are clearly explained.

The book then goes on to explore how to go about setting up a website. Practicalities such as registering a domain name and finding a host are clearly explained, and readers are given advice about deciding who will design and maintain the website and how. The possibilities of using web design software as opposed to paying someone to do the designing are discussed.

In part three of the book, Stevenson explains how and why a website must be marketed. Getting and maintaining search engine rankings, using web rings and web directories, attracting customers, using mailing lists and a range of other marketing suggestions are explored, before the final section of the book discusses the maintenance issues associated with running a web site.

Stevenson does not paint the running of the website as an easy task, but shows how it can be done, and why it is such an essential part of any modern business. His book is packed with practical examples, screen shots, useful URLs and common sense information.

The Australian Guide to Online Business is an essential resource for any one considering setting up a web site, and for those businesses who believe that they don’t need one.

The Australian Guide to Online Business, by Tony Stevenson
Pearson Education, 2001

Antarctic Writer on Ice, by Hazel Edwards

Only boffins and brains get to go to Antarctica. Don’t they? You could certainly be forgiven for thinking this if you haven’t read Antarctic Writer on Ice, an innovative account of Australian author Hazel Edward’s 2001 trip to Antarctica.

Chosen, following a rigorous selection process, for the sole annual humanities berth sponsored by the Australian National Antarctic Research Expedition (ANARE), Edwards travelled on the scientific resupply ship Polar Bird. The voyage, which should have taken about 3 weeks, was to be both longer and more trying than Edwards expected.

Using an interesting assortment of mediums, Edwards shares her experiences and insights. The diary includes recounts, emails, scientific reports, photographs and more, which give more than a simple chronological report of the trip.

Officially, Edwards was aboard ship to collect material for her creative writing projects, including a Young Adult novel, and to write newspaper pieces. As well as doing all this she became the ship’s semi-official writer, and part of a unique family, drawn together by the strangeness of their situation and by the unfolding events of their voyage.

Antartic Writer on Ice is a unique insight into the Antarctic experience. As well as sharing her own emotions – from the self doubt of wondering whether she can cope, to the wonder of seeing it all for the first time – Edwards is also able to share some of the highs and lows of fellow travellers.

This is an excellent read for anyone with an interest in writing, travel, or simply life experience, and essential reading for anyone fortunate enough to be preparing for a stint in Antarctica. It would also make an excellent classroom resource, showing the different styles and formats of writing for different media and audiences.

Antarctic Writer on Ice is available in paperback and e-book formats from Common Ground Publishing.

Antarctic Writer on Ice: Diary of an Enduring Adventure, by Hazel Edwards
Common Ground Publishers, 2002
Paperback ISBN: 1 86335 090 X
eBook ISBN: 1 86335 091 8

Snake Dreaming – Autobiography of a Black Woman, by Roberta Sykes

Roberta Sykes is one of Australia’s best-known black activists. The story of her life’s journey was first presented in Snake Cradle in 1997, and followed by Snake Dancing (1998) and Snake Circle (2000). Snake Dreaming brings together these three books in one complete volume.

In Snake Cradle we meet Sykes, growing up in Northern Queensland in the 1940s, the daughter of a white mother and an unknown father. Sykes grows up aware that her dark skin marks her as different than other children, an awareness that is proven correct by many of the events she recalls. Probably the major formative event is a harrowing and horrific rape when Sykes is a teenager living away from home. Snake Cradle was the winner of the Age Book of the Year award and Nita Kibble prize.

In the second book, Snake Dancing, Syke’s experiences lead her into the political arena. Sykes works to fight for justice and equality for all black people, among other things playing a formative role in the setting up of the Tent Embassy outside Parliament House, and becoming the first Aboriginal columnist for Nation Review.

In the third and final book, Snake Circle, Sykes embarks on a more personal journey. She fights for, and wins, funding to attend Harvard University, where she overcomes personal doubts, feelings of isolation, and other obstacles, to complete a Doctorate. At the same time, she works to ensure that this is not a one off achievement for herself, but an ongoing opportunity for others.

Snake Dreaming is an incredible journey. Readers are swept into the struggles, the highs and the lows, learning not just about Sykes, but about the struggles of Australia’s black community. An essential read for every Australian.

Snake Dreaming: Autobiography of a Black Woman, by Roberta Sykes
Allen &Unwin, 2001.

The Australian Guide to the Internet, by Tony Stevenson

If you are reading this review, then you probably already have basic internet skills – you have, after all, connected to the ‘net, opened a browser and typed in the URL, http://www.aussiereviews.com (or, alternately, clicked on a link from an email or other website). Having these skills, however, does not mean that The Australian Guide to the Internet is not for you. This book is packed full of useful information for internet users of all abilities and experience levels.

Expert Tony Stevenson provides a concise explanation of the many facets of the internet in easy to follow language, suitable for even the least tech-savvy reader. The first part of the book is geared towards the novice internet user, providing a basic history of the internet, and going to explain how to connect to, and use, the net, including finding an ISP and setting up . Part Two continues in this vein, introducing novices to using a browser, communicating via email, and using newsgroups and mailing lists.

With the essentials covered, parts three and four of the book delve a little deeper into the wonders of the web, dealing with effective searching, downloading files and software, and using the net for entertainment. For those wary of using the internet for shopping, there is a whole chapter devoted to the hows and whys of online shopping, including security issues.

The final two parts of the book deal with creating a web presence, through starting your own web site, and avoiding net nasties such as viruses. For parents the chapter about protecting your kids online will be invaluable.

Throughout the book, Stevenson’s clear explanations are aided by screen shots, simple exercises and web references to get more out of the internet experience. The book is a must for all Australian internet users and would make a great gift idea for a computer novice.

The Australian Guide to the Internet
, by Tony Stevenson
Prentice Hall, 2000

Firefighters, by Gary McKay

At 32 minutes past midnight on Friday morning, 23 June, 2000, the Childers Auxiliary fire brigade received a 000 call that ‘the backpackers at 72 Churchill Street was on fire.’ The first truck pulled up in front of the hostel five minutes after the fire call was sent. It was a dramatic scene, fleeing occupants were streaming out of the burning building, and the Childers crew were facing a big fire with limited resources.

The dramatic Childers fire was one of more than 50 000 calls for assistance made to the Queensland Fire and rescue Authority every year.

In Firefighters, Gary McKay delves deep into the important work of the men and women who attend these fires. He explores what it takes to become a fire fighter and what it takes to stay one.

With chapters on recruit training, fire fighting, rescue, auxiliary fire fighters, rural and urban firefighters and more, the book gives a rounded view of the highs and lows of the lives of the firies.

One chapter of the book is devoted to the tragic Childers story and its aftermath, demonstrating just how difficult the firefighters’ job can be, and the courage and dedication demonstrated by the members of the Queensland Fire and rescue Service.

On a lighter note, another chapter recounts some of the humorous anecdotes shared with Gary McKay by the firies.

Whilst researching the book, McKay attended the 12 week fire fighting training course and served in many fire stations to gain an understanding of the different techniques utilised by firefighters, as well as interviewing over 75 firefighters of all ranks and experience. McKay is the author of several bestselling books, including In Good Company: One Man’s War in Vietnam.

Firefighters, by Gary McKay.
Allen and Unwin, 2001. rrp AU $29.95

Writing From Start to Finish

Writing should be an easy process – pick up a pen, come up with something to write about – and write. Unfortunately, it isn’t always that easy. If you find yourself regularly staring at a blank page wondering just what it is you should be writing, then Writing From Start to Finish is for you.

Award winning write Kate Grenville shares her method for dealing with writing tasks – the Six-Step Method. Through the use of exercises, examples and explanations, she guides readers through the application of the six steps for both imaginative writing assignments and essay assignments.

The book would make an excellent text for high school or university English and writing classes but would also be an excellent personal resource for any writer’s home library.

Kate Grenville is one of Australia’s best known writers, having published six novels, and winning the Orange Prize for Fiction for The Idea of Perfection. Her other book for writers, the Writing Book, is an outstanding resource for both novice and professional writers.

Writing From Start to Finish, by Kate Grenville
Allen & Unwin, 2001

Why Men Don't Listen and Women Can't Read Maps

Why Men Don’t Listen and Women Can’t Read Maps is a book which will have you alternately laughing, crying and nodding your head in agreement. It should be read by everyone in a relationship, or who has ever been in a relationship with a member of the opposite sex.

Allan and Barbara Pease have worked together to produce a book which explores the differences between men and women and the reasons for these differences. Their explanations are based on detailed scientific research, but are presented in an entertaining and informative way. Cartoons, diagrams and one liners punctuate the text, illustrating key points with wit and simplicity.

Because it is written by a couple the findings are balanced – there are as many jibes at men as at women. Despite the humour and simplicity, the book is amazingly accurate and informative.

The Peases explore physiological and psychological differences, illustrating with examples and case studies. Differences in sensory capability, communication, sexual drive, academic ability and more are all explored, with the intention of helping us understand why these differences occur. There are also practical suggestions how men and women can cope with these differences.

Why Men Don’t Listen and Women Can’t Read Maps is an outstanding balance of information and entertainment, making it appealing to all adult readers.

Why Men Don’t Listen and Women Can’t Read Maps, by Allan and Barbara Pease

Pease Training International, 1999