If you own your own small business, then chances are you are always looking for ways to make your business grow – to attract and keep new customers. In Talk Up Your Businesssuccessful businesswoman Mary Morel talks readers through ways to make the most of every opportunity to grow and promote a small business.
Morel explains how to use verbal marketing to network successfully, make follow up calls, become a public speaker to promote the business, make successful cold calls and grow a network of referrals and contacts. She also discusses ways to generate publicity through radio interviews and sponsorship.
This practical, no-nonsense guide is easy to follow and uses plenty of case studies and examples to show how the techniques can be put to good use.
If your resolution is to grow your business in the approaching new year, then Talk Up Your Business is a good starting point.
Talk Up Your Business, by Mary Morel
Allen & Unwin, 2005